These are a few various examples of other campaigns that are aimed at different audiences:
Road safety campaigns tend to be aimed at young children; using cute characters, a catchy song, rhythmic animation, and having a clear message will teach kids in a friendly way.
For this advert they have used nice, soft colours that blend well together. The only part with details is the hedgehogs, which makes them stand out.
For the campaign 'This is abuse" this advert, shown on TV, focuses on teenage relationships, aimed directly at the abusers and victims in the relationship. This subject is too dark for my liking, but I'm interested in the idea of the abuser seeing themselves, and if they would do things differently; It gives viewers of the advert chance to reflect on their lives, and hopefully start to notice if any abuse is occurring.
It isn't factual, and focuses more on the emotions of the characters, which I think will grab more peoples attention.
This illustrated narrative is basically the point I want to get across with my campaign. The black clouds in my idea relate to this "black dog" hanging over someone and taking over their life so well - it lingers and gets bigger; the only way to deal with depression is if you talk to someone and get advice/help. If you talk to someone and get all of your feelings off your chest then you realise there are ways to solve or deal with issues - you're not on your own! ChildLine have similar views to this, except dealing directly with children.
Hearing this story narrated by someone directly affected by depression is interesting, because I never realised how someone with depression feels.
I think a campaign aimed directly at children/teenagers might engage more of a response, because they might feel empathy towards the characters or realise they don't have to be afraid to ask for help.
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