Other Child Support Charities

NSPCC are a more commonly known child support charity. They tend to aim their adverts at adults, particularly those who might know of children who are in danger.

This is a good example of a recent animated campaign they have made:



It's interesting how a lot of child support adverts use dialogue, of the person talking about their life or how they get help. This hopefully makes audiences understand how the person speaking is feeling, and in this case how they don't understand that the abuse they're receiving or giving is wrong.
Seeing adverts like this might show someone that they or someone they know are being abused, which will hopefully encourage them to contact someone to get advice or help.

The actual style they use (above) is realistic with minimal but bright colours. The movements flow well with the dialogue, which takes a dark turn towards the end! I think this will have a bigger effect on people, since the story will keep them captivated and can see the process of how this girl's life is going downhill.


WaterAid is another charity helping people in the world's poorest countries get access to safe, clean water. This is their most famous advert:



This is a campaign to bluntly publicise the reality of peoples lives, to show audiences around the UK who can help these people by donating money to fund basic supplies such as water wells.
The colours here are quite grim, which emphasise the real conditions that they live in! It becomes brighter as the charity state how they can help these people, which is a further emphasis on the hope spread by WaterAid.


The Children in Need ads take a different approach. Because they are a massive TV show held once a year, they have to add comedy into their adverts and do comical things to earn donations and to entertain. Some of their adverts, usually shown during the broadcast, involve young children of the UK and celebrities narrating what you need to do to donate, such as this one:




Save the Children is another UK based charity who strive to help children in less fortunate countries; by doctoring them and donating food for the children to eat. This (below) is largely narrated, again showing bluntly the suffering that children have to face, hoping that especially parents, can empathise with the mothers who have to watch their children suffer:



A lot of these adverts play the sympathy role, which guilt-trips people into donating for a good cause. This isn't quite what ChildLine is about, but they all have the same motives. There are several different ways to approach this task, but I want to try something slightly different instead of falling into the same patterns as these ads.