Comparing Adverts

This is one of their most recent adverts:



I've noticed a lot of the films have captions/subtitles showing what the child is thinking or worrying about - rather then using dialogue. This is to try and show a broad range of problems that ChildLine tackle, which will hopefully encourage more kids to contact them.

These next two adverts - made in 2011 - are directing attention to the online service they provide. This shows that they are thinking about their audience, how children might be more confident to talk about their problems online, rather then directly on the phone.





They mostly create live films, to effectively show the child's emotions, however they have explored animation with a few pieces recently.
I think because of the style of characters and quality of animation, it's not as sympathetic as a live film can be, since the characters aren't real. However using animation could be a good way to capture young people's attention, if you make the main character friendly and relatable (someone you can sympathise with).

I could also use familiar characters that are already on TV, or of a similar style to them, since children might actually listen to what their favourite characters have to say!