She originally wrote a series of books following these two, and illustrations to go with them:
The whole concept is aimed at 3-7 year olds, and is recognised by many children of today. Using a style like this could be good for my campaign, since it might speak out to children more. If I used a style that they recognise then they might pay more attention to it, and realise they aren't the only ones with problems that can be dealt with at ChildLine.
The actual style is very quirky, with squiggly lines and wallpaper-like patterns for the materials.
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