A few more examples of ChildLine's approach to advertising:
I think this is aimed at young teenagers/primary school children, since the characters are simple and cute, and the narration is explaining what kinds of anxiety ChildLine deal with. The simple one colour backgrounds give a friendly impression, and keeps the advert to the point rather then using loads of detail.
The narration suggests that the workers of ChildLine are talking to the viewers directly in this particular advert, suggesting that they understand that young people have worries that build up and they have dealt with similar problems before. This might be comforting to some children, since it reassures them that maybe their worries aren't as uncommon as they thought...
I like this one, it runs smoothly, with nice visuals as well as narration. It explains the process of talking online and talking on the phone, which will be reassuring for most people since it gives them a vague idea of what will happen/what the counsellor will say.
These are both narrated adverts, which I think is easier to explain to viewers what ChildLine are about and how they can help; However I want to try a different approach, by having minimal dialogue and having quotations/the phone number and website flash up at the end. This is so I can focus on the character animation and showing their feelings in other ways.
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