This has a very unique style of animation - a combination of cut outs, 2D and 3D sets - which has wowed many people recently:
I think the actual quality of animation is brilliant. They have a 3D feel to them despite each image being a cut out; this is due to the shading and style of the pictures.
Using real-life sets contributes to the 3D feel of the advert, and little details such as creating footprints in the snow when the rabbit leaves the present adds to the illusion.
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